We sell ideas
If something has the power for change, it’s creativity. And we don’t mean creativity only in advertising. We mean the human capacity of using creativity to create new insights, new solutions and new businesses. The human talent to transform knowledge and intuition into a project. The talent to innovate, find new paths, new perspectives, angles and reinvent ourselves. Only through creativity we can tell new stories, become more competitive and revolutionize brands. But how do you materialize creativity? Through ideas. Ideas are relevant insights and disruptive strategies in an omni-channel world. An Idea can be a content, a technology, a business, a new product…idea can be everything. We Sell Ideas because we believe that creativity is the spring of a world that wakes up new and sleeps old every day. We are creators of this new era. We sell ideas.
Propeg is part of WorldWide Partners Inc. (WPI), one of the largest independent networks in the world. With 70 agencies across 40 countries and over 6 thousand employees, WorldWide Partners enables Propeg to service global brands in Brazil as well national brands globally. As the only WPI agency in Brazil, Propeg has access to shared knowledge and information from the network including international brands benchmarks, up-to-date tools and new trends around the globe.
Team
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In Propeg since 1973. Started in accounts but his passion for advertising made his way up to becoming a partner and agency chairman nowadays. Fernando BarrosChairman -
Graduated in Business, with digital marketing specialization in New York University and ESPM. Worked with brands such as Caixa, Correios, Coca-Cola and has been awarded in many festivals like Cannes Lions and El Ojo. Vitor BarrosCEO -
Lawyer with 20 years of experience in finance and administration. Responsible for legal and human resources in Propeg. Marcos FonsecaCLCO -
Graduated in Economy with masters in Business Management and Management. Over 30 years of experience in finance department, accounting and management. Gustavo GiudiceCFO -
Graduated in Advertising, was copywriter of the Year in Portugal. Came back to Brazil as Creative Director and since 2015 is CCO of Propeg. Emerson BragaCCO -
With more than 15 years of experience, Melina led many strategies across multiple industry brands. At Propeg, performs an important role on the strategy of brands like Petrobras, Caixa and M. Dias Branco. Melina RomarizCSO -
More than 15 years of experience servicing clients from the public sector like Caixa, Correios, Ministry of Tourism and Ministry of Health. Anselmo PinheiroOperations Director -
Emília MedinaDiretora Geral de Atendimento Propeg Brasília
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One of the most awarded creatives in his market. In 17 years of profession, has worked in some of the biggest agencies in Brazil. Fabiano RibeiroECD -
With 12 years of experience, has serviced national and multinational brands like Nestlé, L’Oréal and Petrobras. Alice CidacoAccount Director Rio de Janeiro -
Graduated in Publicity and Propaganda, she has more than 15 years of experience in the Service and Media areas with expertise in planning for clients in the public and private sectors, such as the Government of Pernambuco, Recife City Hall, Chesf, Senac and Grupo Ser Educacional. Deysi Coêlho -
With 25 years of experience has worked with brands like Petrobras, Coca-Cola, Vivo L’Oréal and FGV as well as developing technical media department at Globo TV. Marilena CadenaMedia Director Propeg Rio -
Já passou por agências como GiovanniDraft, FCB, AgênciaClick e Giacometti, SPICY e Globo. Entre os clientes: Banco do Brasil, Sadia, EMBRATUR, Apex-Brasil, Fiat, Stihl,Marisa, Ministério do Turismo, GDF e CAIXA. Karina OliveiraDiretora de Criação BSB -
20 years of experience servicing clients like Oi, Coca-Cola, Heinekken, Bob’s, Correios and Petrobras. Bernardo CopleCreative Director Rio de Janeiro -
Graduated in Advertising with masters in Marketing, has more than 12 years of experience in the industry. Is the current head of Account Services at Propeg Bahia. Michele EstevezAccount Director BA -
MBA em Marketing pela FGV e graduado em Publicidade. Atua há 12 anos nas áreas de estratégia, planejamento e pesquisa, atendendo clientes como CAIXA, Petrobras, BNDES, Correios, Walmart, Nike, Ministério da Saúde e Secom/PR. Rafael FreazaDiretor de Planejamento